How Apple is brilliantly using a 100-year-old persuasion strategy

How Apple is brilliantly using a 100-year-old persuasion strategy

"How do you persuade your prospects of the quality of your product? Use this strategy: Show the work that went into creating the product.

This can take two forms:

1. Show the work that went into inventing the product

2. Show the work that goes into creating each individual product.

For example, if you were selling Rolex watches, you could tell the story of how the watch was designed, or you could describe the painstaking process by which each individual watch is manufactured. Or you could do both."

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