News & Announcements

New Mac T̶u̶b̶e̶ Pro

At the WWDC, Apple offered a sneak peek of its forthcoming Mac Pro which has received a significant new design aesthetically. The most striking feature of the new Mac Pro is a cylindrical tube-like black aluminum shape. The size of the Mac Pro is also changed, measuring only 9.9-inches tall with a diameter of 6.6-inches.The new Mac Pro is 1/8th the volume of the old tower model.

Apple’s new sleek, cylindrical design that’s a stark contrast to the mammoth, roomy aluminum tower initially introduced back in 2003.

Apple did not announce a ship date and did not offer much details about it, only stating that the new Mac Pro will ship later this year. The Mac Pro is touted as being made in the United States.

Design The new 9.9-inch tall Mac Pro case is about one-eighth the size of the Mac Pro tower. The entire top of the Mac Pro is a handle for carrying, and motion sensor lights show the I/O ports. [ Read more.. ]

iOS7 Gets an Overhaul

Look & Feel

The look & feel of iOS7 has changed dramatically, which includes a highly refined typography, completely new icons, and a much more dynamic color scheme. The new version was the first to be headed by Apple's lead designer Jony Ive, and engineering head Craig Federighi, for a "comprehensive, end-to-end redesign of the complete user experience."

All built-in applications have been redesigned with a new look and interface, including Messages, Calendar, and Phone application. Notification Center now allows use over the lock screen, without the need to unlock the device.

Along with a the new tabbed interface, Safari now has a new full-screen mode that for users to just focus on their web content, and users are no longer limited 8 tabs.

As a major feature release, iOS7 features Control Center that allows fast access to settings like brightness settings, Wi-Fi, Bluetooth, Airplane Mode.

The New AirDrop functionality will allow users to quickly share content with friends nearby with peer-to-peer Wi-Fi and Bluetooth. [ Read more.. ]

Lee Clow Discusses 30 Years Working With Steve Jobs

Lee Clow, Chairman and Global Director of Apple's go-to ad agency TBWA/Media Arts, and behind the iconic commercials like those from the "Think Different" campaigns
discusses the 30 years he spent working with Steve Jobs in this video.

Siri Coming to Macs?

Rumors are going around that Apple's MacBook Air is rumored to be updated with a a dual-microphone system that would help with voice recognition and dictation this coming WWDC. The aesthetics of the design is expected to be unchanged.

This change could be a hint that Siri, previously available on iPad and iPhones, could be coming to the Mac!

With the Pro model possibly being phased out in the future, Apple seems to be concentrating on moving to SSD (solid state drives) as the main storage solution for its laptop models. The MacBook Pro is not expected to receive any hardware update.

Apple is also expected to reveal iOS7 with an overhauled interface and OS X 10.9 at WWDC 2013 on Monday, 10th June. Rumors are abuzz with square icons and the removal of gloss from the icons of iOS7, but this is still uncertain. The change could be minimal, as any abrupt changes to the interface is usually disastrous, as seen happening with Microsoft's Metro interface.

We'll just have to see.. [ Read more.. ]

COOKOO - the Bluetooth Watch for iPhone 5 & iPhone 4S

Unlike other smart watches, such as the Pebble, the Cookoo is fairly feature-limited. But this simplicity allows for a beautiful design, outstanding battery life and the low price of USD$129. The watch features an analog timepiece, with a black digital background. There are four buttons on the watch, a black Connect and Light button on the left and a black Command button and a blue mode button on the right. Between the two buttons, is the crown to adjust the analog clock.

The Cookoo is currently available in three colors with four different colored straps. In addition to the blue model, the watch strap is also available in white or pink. A pack of four straps, each a different color, can be purchased for $49.99, allowing you to switch the watch strap between black, white, blue and pink bands.

Cookoo claims a battery life of up to a year if the phone remains in standby mode, or around 9 months of use with average alert volume. [ Read more.. ]

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