News & Announcements

Mac OS X S̶e̶a̶ ̶L̶i̶o̶n̶ Mavericks

Running out of Big Cat names, with Craig Federighi joked that they, “do not want to be the first software in history to be delayed due to a dwindling supply of cats,” and jokingly calling it the “OS X Sea Lion”, Apple has decided to launch a new naming convention, based on places in California that inspired the design team.

The latest version has been been named OS X Mavericks, named after a California surfing location. New features in Mavericks includes Finder Tabs, Tags, Multiple Displays with performance improvements; updates to Safari, Calendar, and Notifications, password syncing via iCloud, maps and iBooks to the desktop Mac.

Finder tabs is similar to Safari tabs; allowing multiple Finder windows into a single window with tabs at the top. Dragging and dropping files across tabs is possible.

Tags are similar to color-coded Labels in the old OS X versions; now you can tag files that are also stored in iCloud as well. When saving documents, you can add tags, select an existing tag, or type a new one. Draggin files into the tag category in the Finder sidebar will automatically tag them. [ Read more.. ]

"Anki Drive"

Right at the beginning of the Apple WWDC keynote is already something very interesting: a new company called Anki and its iOS app called Anki Drive, which centers around artificial intelligence and robotics. It features smart toy cars that are capable of driving themselves that is capable of sensing 500 times a second and communicate with your iPhone using Bluetooth LE.

The iOS-exclusive game is available as a beta in the App Store today, but which you'll need to sign up for it. The full release won't be coming until later, and it's billed as a "video game in the real world."

New Mac T̶u̶b̶e̶ Pro

At the WWDC, Apple offered a sneak peek of its forthcoming Mac Pro which has received a significant new design aesthetically. The most striking feature of the new Mac Pro is a cylindrical tube-like black aluminum shape. The size of the Mac Pro is also changed, measuring only 9.9-inches tall with a diameter of 6.6-inches.The new Mac Pro is 1/8th the volume of the old tower model.

Apple’s new sleek, cylindrical design that’s a stark contrast to the mammoth, roomy aluminum tower initially introduced back in 2003.

Apple did not announce a ship date and did not offer much details about it, only stating that the new Mac Pro will ship later this year. The Mac Pro is touted as being made in the United States.

Design The new 9.9-inch tall Mac Pro case is about one-eighth the size of the Mac Pro tower. The entire top of the Mac Pro is a handle for carrying, and motion sensor lights show the I/O ports. [ Read more.. ]

iOS7 Gets an Overhaul

Look & Feel

The look & feel of iOS7 has changed dramatically, which includes a highly refined typography, completely new icons, and a much more dynamic color scheme. The new version was the first to be headed by Apple's lead designer Jony Ive, and engineering head Craig Federighi, for a "comprehensive, end-to-end redesign of the complete user experience."

All built-in applications have been redesigned with a new look and interface, including Messages, Calendar, and Phone application. Notification Center now allows use over the lock screen, without the need to unlock the device.

Along with a the new tabbed interface, Safari now has a new full-screen mode that for users to just focus on their web content, and users are no longer limited 8 tabs.

As a major feature release, iOS7 features Control Center that allows fast access to settings like brightness settings, Wi-Fi, Bluetooth, Airplane Mode.

The New AirDrop functionality will allow users to quickly share content with friends nearby with peer-to-peer Wi-Fi and Bluetooth. [ Read more.. ]

Lee Clow Discusses 30 Years Working With Steve Jobs

Lee Clow, Chairman and Global Director of Apple's go-to ad agency TBWA/Media Arts, and behind the iconic commercials like those from the "Think Different" campaigns
discusses the 30 years he spent working with Steve Jobs in this video.

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